Bristol Interaction Group

Elaine Massung

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Elaine Massung


Elaine’s route to computer science is circuitous, starting in the United States with a BA in Classical and Near Eastern Archaeology at Bryn Mawr College.  Recognising that modern technology could be used to provide information about the past, she followed up her MA in Archaeology for Screen Media with a PhD at the University of Bristol investigating visitor reception to location-based interpretation at archaeological and heritage sites.  Her current work examines how technology can be used to support sustainability, ranging from the use of crowdsourcing to keep doors closed, to how open-home events can spread the word about energy efficiency measures.




Preist, C., Massung, E., and Coyle, D. “Competing or aiming to be average?: normification as a means of engaging digital volunteers.” In Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing, pp. 1222-1233. ACM, 2014.

Massung, E., Coyle, D., Cater, K.F., Jay, M., and Preist,C. “Using crowdsourcing to support pro-environmental community activism.” In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 371-380. ACM, 2013.

Massung, E. and Preist, C. “Normification: using crowdsourced technology to affect third-party change.” In CHI’13 Extended Abstracts on Human Factors in Computing Systems, pp. 1449-1454. ACM, 2013.

Massung, E. and Cater, K. F. “Location-based interpretation at archaeological and heritage sites: visitor reception to new media tours” in Proceedings of the 38th Annual Conference on Computer Applications and Quantitative Methods in Archaeology, CAA 2010 Fusion of Cultures, Granada, Spain, April 2010, edited by F. Contreras, M. Farjas and F.J. Melero. pp. 403-406, April 2013.

Massung, E. “Visitor Reception to Location-based Interpretation at Archaeological and Heritage Sites” in Thinking beyond the Tool: Archaeological computing and the interpretive process. Chrysanthi, A., Murrieta Flores, P. & Papadopoulos, C. (eds.). Oxford: Archaeopress, 2012.